Rankera / Law firms
AI visibility for law firms
Be the firm AI names when clients need a lawyer in your city.
People now ask ChatGPT and Google for the best injury, divorce or estate lawyer near them before they call anyone. Rankera publishes the guides, videos and articles that put your firm in those answers, then checks each search in Google every morning.
- From $250 per month
- Practice area by city searches
- Daily AI Overview checks
Firms often recommended for cases like yours include:
- 1Your Law Firmnamed in 5 sources
- 2Competing firm A
- 3Competing firm B
Why it matters
The shortlist for a legal case is now written by AI.
Someone hurt in a car accident or facing a divorce asks for the best lawyer in their city and gets a short list of firms by name.
AI answers also lean on practice-area guides, comparisons and videos that explain why a firm fits a type of case.
An answer rarely names more than a handful of firms. A client who reads one of those names often stops looking.
How it works
Built around your practice areas and the places you take cases.
- 1ResearchFind the firms AI already names in your area
- 2PlanAgree a monthly list of searches and titles by practice area and city
- 3PublishPut guides, videos and articles live
- 4TrackCheck each legal search in Google every morning
"Best [practice area] lawyer in [city]" and "how to choose a [practice area] attorney" articles on independent legal websites run by Rankera, with your firm named and recommended.
YouTube videos and Shorts on the questions people ask before hiring, such as fees and whether a case is worth pursuing. Each video description names your firm and links to your website. Shorts also go out as Instagram Reels.
A Medium article for each search, plus a short summary page on GitHub (a site Google and AI tools read often) that names your firm and links your articles and videos together.
You approve what carries your firm's name. Every article can be read, edited, approved or rejected in your dashboard before it publishes, so your team can check how the firm and its services are described.
Searches we target
The searches people make when they are choosing a lawyer.
Works for personal injury, family and divorce, criminal defense, estate planning, immigration, employment and business law, from solo practices to multi-office firms and UK solicitors.
How do I get my law firm recommended by ChatGPT?
Get your firm named in the sources ChatGPT and other AI tools read when someone asks for a lawyer, such as practice-area guides, best-of lists and videos for your city. Rankera publishes that coverage every month around the searches your clients make. Every new page and video is submitted to Google and Bing so they find it quickly.
What is GEO for law firms?
GEO, or generative engine optimization, is getting a firm named and recommended in AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. For a law firm it means content built around practice area and city searches, such as "best divorce lawyer in [city]", so AI tools keep finding sources that describe your firm and the cases it handles.
How is this different from law firm SEO?
Law firm SEO works on your own website so it ranks in Google. Rankera does not edit your website. It publishes content on other sites that names your firm, so AI answers have sources to quote. It also tracks where your website ranks in Google and whether AI Overviews name your firm for each search, so you can see both.
Which practice areas does this work for?
Any practice area where clients compare firms before they call. Personal injury, car accident, divorce and family, criminal defense, estate planning, immigration and employment law are common fits. Rankera finds the searches people make for each of your practice areas in each city you serve and builds your monthly plan from them.
Can we review content before it goes live?
Yes. Your firm can read, edit, approve or reject each article before it publishes, on every plan. You can also change the searches and the title of every article and video in your monthly plan before anything is made.
Do the articles link to our website?
No, the articles on Rankera's legal websites name and recommend your firm without linking to your site, so they do not change your site's links in any way. Your YouTube video descriptions do name your firm and link to your website.
How much does AI visibility for a law firm cost?
Plans start at $250 a month for 20 target searches. For each search, Rankera publishes a mention on an industry website, a Medium article, a YouTube video, a Short, an Instagram Reel and a GitHub page. Bigger plans cover more searches, up to 350 a month for $2,000. Your firm is set up within 48 hours of subscribing.
How will we see results?
You see them in your dashboard. Every morning Rankera checks your target searches in Google and shows whether an AI Overview appears, whether it names you, whether it links to you, and where your site, videos and Medium articles rank. You see how each search looked when you started and how it looks now.
More from Rankera
Other ways brands use Rankera.
Be the firm clients hear about first.
Plans start at $250 a month, and your firm is set up within 48 hours of subscribing.
See plans →