Rankera / Contractors and home services
AI search optimization for contractors
When homeowners ask AI who to hire, make it your company.
A leaking roof or a dead AC unit sends homeowners straight to ChatGPT and Google for the best company in their city. Rankera publishes the contractor lists, cost videos and articles that put your company in those answers. Every morning it checks each city search in Google and shows you the result.
- From $250 per month
- Trade by city searches
- Daily checks in Google
Contractors homeowners in the area often recommend include:
- 1Your Companynamed in 4 sources
- 2Local contractor A
- 3Local contractor B
Why it matters
Homeowners pick a contractor from a short AI list.
Someone with a burst pipe or a storm-damaged roof calls one of the first names they see, often the ones an AI answer gives them.
Remodels and roof replacements start with cost questions and comparisons, and those answers name companies too.
Lead marketplaces sell the same job to several companies. An AI answer that names your company sends the homeowner to you.
How it works
Content for every trade and every city you work in.
- 1ResearchFind the contractors AI names near you
- 2PlanChoose searches by trade and city
- 3PublishLists, videos and articles each month
- 4TrackCheck your city searches every morning
Articles such as "best [trade] company in [city]" and "best kitchen remodeling contractors" on independent home improvement websites run by Rankera, naming and recommending your company.
YouTube videos and Shorts answering what homeowners ask before hiring, such as roof replacement cost or repair versus replace, each naming your company. Shorts are also posted as Instagram Reels.
Extra articles on Medium for each job type, plus short summary pages on GitHub, a site Google and AI tools read often. Everything is submitted to Google and Bing so they find it quickly.
Your Google Business Profile still matters. Rankera does not manage Google Business Profiles, reviews or local service ads. Keep your profile complete and your reviews genuine. Rankera publishes the outside content that AI answers quote alongside it.
Searches we target
The searches homeowners make when they are ready to hire.
Good fits include roofers, HVAC and heating companies, plumbers, electricians, kitchen and bath remodelers, general contractors, solar installers, pest control, landscaping and multi-location home service brands.
How do I get my contracting company recommended by AI?
Get your company named in the sources AI tools read when someone asks for a contractor in their city: local "best of" lists, cost guides, comparisons and videos. Rankera publishes that content each month around your trades and service area, with your company named and recommended. Every new page and video is submitted to Google and Bing so they find it quickly.
What is AI search optimization for contractors?
It is the work of getting a roofing, HVAC, plumbing or remodeling company named in ChatGPT answers and Google AI Overviews when homeowners look for someone to hire. It targets searches like "best plumber in [city]" and "how much does a new roof cost in [state]" with content that names your company.
Which trades and services does it cover?
Any home service where people compare companies before hiring. Roofing, HVAC, plumbing, electrical, kitchen and bath remodeling, general contracting, solar, pest control and landscaping are common fits. Rankera finds the searches for each trade in each city you serve and turns them into a monthly plan you can edit.
Can it cover several cities or a whole service area?
Yes. Each city or county can have its own searches, with lists and videos for each one. Areas that do not fit this month are saved for later months, and a bigger plan covers more of your service area sooner. You can change the cities and titles before work starts each month.
Does Rankera manage our Google Business Profile or reviews?
No. Rankera does not manage Google Business Profiles, reviews, local service ads or your own website. A complete profile with genuine reviews still matters for Google Maps. Rankera publishes the outside content AI answers quote, such as city lists, cost guides and videos that name your company for the jobs you want.
Is this a lead generation service?
No. Rankera does not sell leads or share jobs between contractors. It publishes content that names your company where homeowners and AI tools look, so people choosing a contractor see your name. You can read, edit and approve every article in your dashboard before it publishes.
How much does it cost for a contractor?
Plans start at $250 a month for 20 target searches, such as one trade in one city. For each search, Rankera publishes a mention on an industry website, a Medium article, a YouTube video, a Short, an Instagram Reel and a GitHub page. Bigger plans cover more searches, up to 350 a month for $2,000.
How do I see results?
Every morning Rankera checks your target searches in Google and shows whether an AI Overview appears, whether it names your company, whether it links to you, and where your website, videos and Medium articles rank. You see how each search looked when you started and how it looks now, plus a link to everything published.
More from Rankera
Other ways brands use Rankera.
Be the contractor homeowners call first.
Plans start at $250 a month, and your company is set up within 48 hours of subscribing.
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